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A target audience is the specific group of consumers most likely to want or buy your product, service, or message. Instead of wasting your time and marketing budget trying to appeal to everyone, identifying a target audience allows you to focus your resources on the exact people who will find value in what you offer. Target Audience vs. Target Market

While people often use these terms interchangeably, they are slightly different:

Target Market: The broad group of potential customers a company serves. For example, a shoe brand’s target market might be all runners.

Target Audience: A narrower, highly specific segment within that target market being reached by a particular advertisement or campaign. For example, the same shoe brand’s target audience for a specific ad could be marathon runners aged 25–40 living in Tokyo. The 4 Ways to Segment Your Audience

To find your audience, you must break the general population down into smaller categories using specific data points: YouTube·Exposure Ninja How To Define Your Target Audience in 6 (EASY) Questions